What clients are saying about wo

“Helen’s insights helped us with creative ways to focus our energies on our most important and valuable asset, our own employees. Helen earned the respect of our employees, who were initially skeptical, in her first visit. Since enacting the changes that Helen recommended, our annual revenue has increased 65%, in just one year.”

"With a valuable ability to look at our business from a distance, Helen made insightful and encouraging recommendations about how we could improve our service, efficiency, customer satisfaction, and ultimately profits. Often the suggestions of consultants go largely without implementation. The step by step suggestions about, not only our goals, but also how we could make the transition were very important.”

“In establishing our network of Authorized Home Centers, Helen's expertise has been instrumental in helping to develop our business model. With real world experience, she understands the processes necessary to run a business profitably.”

“Helen’s work with our team helped give us a clear, concise direction on where we were going and what we needed to do to get there.”

What past attendees at Business Essentials for Profitability Workshops are saying -

“The workshop provided me with the tools to develop a stronger, more efficient and documented infrastructure for our company to generate more profitable operations. Helen’s expertise in the industry was insightful and there were many “take aways” from the 150+ page workbook that I have already initiated. I would highly recommend this course to anyone seeking to take their A/V company to the next level and well worth the investment."

Bob McCollom, Momarch Bay Audio/Video, Dana Point, CA

"I've been in the industry 10 years and Helen gave me a new perspective on business that will get my company to the next level.

"Good insight into the installation business practices. Great breakdown of procedures and processes"

"This workshop gives you the fundamentals of running this business. Being a start-up I have hired business consultants who were not able to give me the tools needed to conduct business within 4 weeks that Helen was able to give me in 8 hours!"

"This workshop is a MUST if you are starting or trying to organize an install business. It personally helped me focus my thoughts so I could get started."

""Helen brings a wealth of knowledge to the classroom in practical experience and related sales tools. The class is a must for those starting out."

"This workshop provided a step-by-step methodology to getting started in this business. I gained so much from this course, THANK YOU Helen!"

"This workshop was very practical. The content was filled with useful steps, not just theory. I have specific actions I will be able to take, and I had no knowledge when I started the course, thank you!

"Helen was great at tailoring this course for our specific needs. GREAT industry knowledge!"

"Everyone ought to attend Helen Heneveld’s Business Essentials for Profitability Workshop. Not only is it directly applicable to anyone starting out in a Custom Electronics Design and Installation (CEDIA)-related business, it outlines the proper procedures and financial considerations in running any business. From creating a Business Plan, to following rigorous process and procedures to ensure consistent results for customers, to documenting everything, this course covers it all. Even seasoned business executives from other industries would benefit from a refresher on such fundamentals. That Helen is a nationally-known expert in the business with interesting anecdotes to tell only makes the course especially interesting, entertaining, and fun for the Custom Electronics Installer. Furthermore, she is a warm and engaging teacher who has lots of experience in presenting material in a concise and accessible way. Her “rules of thumb” and “one-page summaries” are her trademarks and immediately useful for her students. I highly recommend her course, and suggest that she change the name to “Building the perfect business!”