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Cold Calling


Online Course Length: 2 hours | Course Price: $89
Quantity discounts
1-2 3-9 10+
$89.00 $80.10 $71.20
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Student login information is sent separately by email after purchase, usually within a few hours. Occasionally, it may take up to 24 hours or until the next business day.
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How to book appointments and increase sales

One of the most disliked sales activities is cold calling. Yet today, whether a technician or a sales representative, employees are hired and directed to be sales machines. In this online course, television host and leading sales and low-voltage industry trainer Gail Kasper will set you up for success, strengthen your resilience, and give you step-by-step processes to ensure confidence, whether you are cold calling in the field or over the telephone. Learn how to target your customers, create your own appointments, and increase sales – TODAY.

Course Learning Objectives

  • Get critical qualities and learn two ways to get your team to cold call effectively
  • Explain the Cold Calling Pyramid and Implement ACE before any cold call
  • Obtain lists to cold call and create scripts for by phone and door-to-door cold calling
  • Schedule appointments that stick and find four ways to connect with a prospect
  • Prepare for and manage five key objections and share a sample of Reverse Selling™
  • Identify two considerations when planning cold call times

Learning Process and Evaluation

Each student receives a username and password that provides private and monitored access to the online course. Progression through the course is managed by an LMS (Learning Management System).
Upon completion of the course material, the student is required to take a 20 question Final Test. A score of 80% or better is considered a passing grade and the student will receive notification of the score. A Certificate of Completion will be available for the student to print when the Final Test is successfully completed.

Gail Kasper
This course provides real-world applications for cold calling that sales professionals can implement immediately

Together, Bedrock Learning and Gail Kasper have created a series of comprehensive courses designed specifically to provide individuals within the low-voltage installation industry with the knowledge and resources to become more effective at generating leads and sales for their businesses.

Gail Kasper, an outstanding sales and industry trainer for over 12 years, has served as a Contributing Editor to Success Magazine with the “Ask Gail” column and host of the “Ask Gail” segment on the Comcast morning show. She is also host of the Philadelphia Visitors Channel and a television personality with appearances on Inside Edition, The Today Show, FOX Business News, Oprah and Friends, and network affiliates such as ABC, FOX, CW11, Comcast, and CBS, where she co-hosted the Emmy award-winning America’s TVJobNetwork.